At Salt & Steam, we believe men’s swimwear should do more than just survive a beach day - it should elevate it. That belief started with a problem we knew well: uncomfortable, impractical swim shorts that didn’t cut it.
OUR STORY
Our story began when Ofir - who always wore boxers under his swim shorts for extra comfort - spotted a pair on his father-in-law that looked different. Sleek, well-fitted, and stylish. But it wasn’t just the look - it was the feel. The built-in compression layer. The quick-drying fabric. The way you could go from beach or to the gym without a second thought. They were the best swim shorts he’d ever worn. So good, in fact, he couldn’t go back to anything else.
That’s when we knew we had to bring them to Israel.
We launched Salt & Steam with a single goal: to share high-quality swim shorts that look amazing, feel even better, and are built to last. These shorts hold their colour, shape, and softness - even after countless washes, salty swims, steamy saunas, matkot matches, and Israeli summer heat waves. Whether you're diving into the sea, going for a run on the tayelet, or heading out for brunch, our shorts are made to keep up.
OUR MISSION
We’re building a brand for all men for comfort, confidence, and style that lasts. Just one pair, and you’ll get it.
We’re also building a brand that feels personal - one that makes it easy for you (or someone shopping for you) to find go-to pieces that become part of your lifestyle.
Salt & Steam is just getting started, but our mission is clear: to create versatile, stylish essentials for all men and to make sure you feel as good wearing them as you look.